If you plan to spend money on your advertising, you want it to be in the best place possible, where you can maximize your interactions and clicks, and see a high return on investment (ROI). Google Ads is one of the best places you can advertise, because it has an 8:1 ROI, meaning you receive $8 for every $1 a business spends on ads, and it has an average 75 percent conversion rate. Here, we will take a look at the basics of using Google for your ad management.
What is Google Ads?
Google Ads is the advertising platform where companies can have pay-per-click (PPC) advertising campaigns through the tech giant. It is known for its effectiveness and its ability to bring quality traffic to a site. Through Google Ads, you can create and share ads on both desktop and mobile platforms.
The ads you see along the top of Google when you search for a product were created through the Google Ads platform. By putting your ads in Google, you can reach even more of your ideal audience than you could through other forms of advertising, such as social media or banners.
Why Advertise with Google?
Google gets 3.5 billion searches every day, and it is used all over the world. You can get both paid exposure and organic results from these billions of visitors every day.
Thousands of companies use Google for their ad management, including your competitors. If you are not using Google Ads, you are losing out on business. This is the most effective form of PPC advertising you can use.
How Effective are Google Ads?
The best way to answer this question is to look at some statistics:
- Google Ads have a click-through rate of almost eight percent.
- When a customer is ready to purchase, paid ads in Google et 65 percent of the clicks.
- It has an 8:1 ROI.
- Google Ads has a 75 percent conversion rate.
With statistics like these, it is safe to say using Google for your ad management is highly effective.
Why Aren’t my Google Ads Getting a Good ROI?
The world of digital marketing is complex, and sometimes an ad campaign just does not work. There are a few reasons your ads may not have worked in the past that we will take a look at.
Broad Keywords
Keywords are a difficult thing to nail down for any marketer, and it can take some testing before you find the perfect keywords. If the keywords you used in your Google advertising campaign are too broad, your ad may have ended up being shown to the wrong audience, so you will get fewer clicks. It can take some work to find the perfect balance of keywords before you can see those high returns. But, do not despair! Eventually, you will find those perfect keywords and enjoy the excellent ROI that a successful Google Ads campaign can bring.
The Landing Page
The ad is what gets someone to come to your site, but what will they see when they get there? The landing page is just as important to your advertising strategy as your ads are. Is the landing page optimized for maximum conversions? Does the landing page have a clear answer to the user’s problem or question?
When you make a landing page, try to put only information relevant to the specific ad campaign on it, so that the user will see only the information they want to see that is related to your ad. If they want to explore your full site, they can, but you should not take people directly to your homepage.
Irrelevant Ads
Sometimes, an ad does not match the intent of the person searching, so you will not get many clicks. This happens when your headline and copy do not match the keywords you bid on, and the solution your ad is aiming for needs to solve whatever problem the searcher has. This can be a tricky formula, and it can take a few adjustments before you get it just right. You can run multiple ad campaigns in Google at the same time so that you can see which combinations seem to work the best.
Low Quality Score
Google determines how an ad will rank based on its Quality Score. The higher your quality score, the better your ad placements. The lower the quality score, the fewer chances of conversions, and the fewer people who will see your ad. Google does tell you what your ad’s quality score is so that you can work on improving it.
Types of Google Ads
There are three different types of campaigns you can have through Google: search, display, and video.
Search Ads
Search ads are the text-only ads displayed on your Google results page. They have small squares labeling them as ads, and they usually appear as the top results for searches. It looks exactly like the rest of the Google search results, with the only exception being there is the note calling it an ad.
Display Ads
Google’s display ads are through a network of websites that have opted-in to display Google Ads, called the Google Display Network. These are the ads that show up all over the web-based on your Google searches. They are image ads that can pull your attention from the website’s content.
The other Google Display Ads are in the shopping industry, where you see the slider of images at the top of the page when you Google a specific product.
Video Ads
Google’s video ads are shown right before or after a YouTube video. YouTube is a search engine of its own, and it is owned by Google. These short video ads can grab the viewer’s attention just enough to disrupt what they are doing and take a look at your site.
Conclusion
Google Ads are a vital part of any advertising strategy that can bring in a high ROI when they have been well put together. New York Software Developers can help you master your Google Ads campaigns. Contact us today to get started!
