Determining who your target audience is can be a challenging part of marketing for any brand.
However, once you define your target audience, you will find better success from your marketing campaigns. Here, we will discuss how you define your target audience so that you can reach them more easily.
The group of people who are most likely to buy your products or services is your target audience. The people in this group typically share common traits, making it a little easier for you to target them. Most products are created for specific groups of people, so those are who the messaging of the branding targets. However, it might not always be clear who exactly is in your target audience, which is why it is necessary to define who makes up that target audience.
By identifying your target audience, you will be able to advertise more effectively because you are allocating your resources only to those groups who are most likely to purchase your products. By knowing who that group is, you can solidify your brand’s voice and make your messaging resonate better with them, helping them to connect to you. Plus, your social media advertising will be much more effective since you can specify your target audience.
Finding Your Target Audience
To determine who your target audience is, you can start by looking at who is currently buying from you and following you on social media.
Take a look at who is currently following your brand on social media and interacting with your posts. Begin narrowing down the common attributes of these followers, looking at factors like age, location, interests, gender, and more. This is your base for who your target audience is.
What information do they want?
Once you have determined who is following you, you need to learn why they are following you and what information they want from you. By understanding what information your followers are looking for, you can begin to understand them better. You will also be able to start to identify their needs and what way you should approach them on social media.
What networks do they frequent?
Every social media network has a different audience base on it. Where do you get the most interaction from your audience? If you see little to no interaction on Twitter, for example, then it does not make sense to spend a lot of your time advertising there. If you have a lot of interaction on Facebook, then you should spend more of your efforts there. Determining what platforms they go to, to get the information they want will help you with your content and advertising strategies.
What does your target audience talk about?
This is one of the most critical questions you need to answer because it will give you the most insight into who your audience is. You need to know what they do and do not like, what challenges they face, what they say about your brand. These answers will help you determine the pain points that your brand can solve.
How Your Brand Helps Them
Once you have learned a little more about who your audience is, you can get a better idea of how your business solves their pain points. Knowing how your business benefits them and solves their problems will give you a better idea of how to word your messaging to them. You will be able to position your brand to gain an advantage over your competition by wording your campaigns in a way that better resonates with them.
What Your Competition is Doing
Your direct competition is likely also looking at your target audience to try to reach them on the same deep level that you are. Therefore, you should take the time to examine their messaging as well to look at the strengths and weaknesses of it. Look at these things:
- The types of people they are targeting.
- How they reach them.
- What tone they use.
- What they are doing right.
- What their strategy is missing.
- What content format seems to work best.
- How often they post.
- What benefits they emphasize.
Developing Content for Your Audience
You now know who your audience is, what they need from you, and what your competition is doing differently. Now, you can take this information to begin crafting content that will resonate with them to help your brand grow and thrive.
You can start by performing A/B testing with your content, trying new things to help you find the right style of messaging for your brand. Monitor everything closely so you can fine-tune your strategy to get your audience to engage with you the most. You might find that your audience engages more at certain times of the day with some content but with other content types at other points in the day. Conducting your A/B testing is the only way you can uncover information like this.
Since you now have a better feel for who your audience is, you can try a more direct line of research with them to help you learn even more about what they want. Conduct polls on your social media, asking your audience direct and relevant questions to help you learn even more about them and engage even further. This will then help you continue to create relevant content that resonates with them better than your competition does.
Final Thoughts
Now that you have a better idea of how to identify and connect with your target audience, you can begin crafting a strategy to succeed. This is not always easy to do, but Seattle Digital Marketing is here to help. We can help you find your target audience and expertly craft a strategy to engage with your audience on a deeper level. Contact us today to get started!
