Video marketing is big right now, and it is only going to continue growing in the next few years.
It is an excellent medium for storytelling, and it can significantly impact the success of your marketing efforts. Video also allows you to connect with your audience on a deeper level since you are giving them a glimpse into who you and your brand are in videos, more so than in your written content. Approximately 80 percent of internet traffic in 2019 was in video content, so investing in a solid video strategy now can be highly beneficial to a business. Here, we will discuss some strategies to help you put together quality video content.
Keep Your Strategy Simple
You need a search engine optimization (SEO) strategy in place for your video marketing before you put your video online. SEO is for more than just written content; it is for every aspect of digital content, including video. To optimize your videos, you can incorporate a keyword into your title, keeping it simple yet informative. You will also need to add keywords to your description. Keep in mind; you do not want to stuff the keywords in your descriptions, so you will only be able to use a small number of keywords in each video. On YouTube, there are video tags that you can use for different variations of your keywords too. On your website, you can include some video optimization into your sitemap as well.
Conversions
As part of optimizing your video content, you can work on getting more conversions through it. There are a few ways you can do this. The first is to include a clear call to action in the video in a few different ways. You can do this by having the speaker in the video issue the call to action at the end of it. You can also have a link at the end of the site that takes the viewer to a landing page, or even just include share buttons and suggesting that viewers share it with others.
Offering incentives linked to the video is another great way to optimize it for conversions. If they watch your video, you can offer a discount, a giveaway, a free trial or whitepaper, and more.
Another part of helping increase your conversions is to thank your viewers for taking the time to watch the video. It is a simple thing that can make your viewers feel appreciated and more likely to become customers.
Make the Video Topic Clear
You want the right people to find your videos, which means that you need to be clear in your description of what the video is about. People will skim the titles of videos, and sometimes the descriptions as well, but unlike in a blog, that is really all that they can skim in a video. To help with this, you need to write a completely accurate and informative synopsis highlighting some of the key benefits that your audience will get from watching the video or the video’s main points.
Transcribing Videos is one way to allow your audience to “skim” your video, so they can tell quickly if they want to watch it. Additionally, this makes it easier for someone to quote your video and use it as a source in their own writing since the video’s information is clearly laid out for them. This will also help your site gain authority.
Testimonials
Social proof is one great way to help you build trust and credibility with your audience and to help you increase conversions. People tend to trust social proof, even from complete strangers, so having testimonial videos on your site or even including them in your own video content can be highly beneficial to you.
Make the First Eight Seconds the Best
The average attention span these days is only eight seconds, so if your viewers are not sucked in by your video quickly, they might click away after those eight seconds. While this may seem a bit intimidating to pull off, it can be done! Eight seconds is a reasonable amount of time to get your viewer’s attention and give them an idea of what they can expect from the video overall.
One popular way to do this is to start the video “in the middle of things,” so they are curious about what exactly is happening and will stick around. However, that works better for ads than for informational videos.
Be Authentic
Authenticity is important to customers these days, so include both authenticity and transparency in your script. Video marketing is highly effective, but for you to really enjoy its effectiveness, you need to show your viewers who you are and who your company is, and not see your video as just another ad trying to sell them stuff.
Conclusion
Video marketing is already important, and it is going to become even more essential in 2021, so investing in it is worth it. Video marketing can be challenging to master, but once you have it down, you can extend your reach and connect better with your audience. Seattle Digital Marketing’s expert team can help you plan your video marketing strategy to ensure you get the maximum effectiveness. Contact Seattle Digital Marketing today to learn more!
